JULIE SPENCE

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Bostonia is a leading global public relations, media, and communications company with operations in 15 countries.

Choosing the right digital marketing agency is a lot like online dating. You have tons of options vying for your business, and they all...

You want new leads and customers, right? That’s a no brainer. Content marketing is the solution, and we have five ways it'll help boost your

Now that digital marketing is surging in popularity, it's even harder to stand out. Here are four ways to increase your website's authority

Writing emails that convert is a lot easier than it seems. Learn tricks for writing, six subject lines that encourage conversions, and downl

As email marketing shifts to accommodate working from home and remote learning, these five trends will help your business stay relevant.

Creating an email that gets opened is a lot harder than it looks. Learn the seven key elements of an open-worthy email and download a bonus

In the age of social media, email marketing is just as important. Today's post covers three ways email boosts your overall ROI.

We've covered myths about branding, brand personality, and how to tell your brand story. Next, we're giving you a downloadable style guide!

The elevator dings, alerting the overzealous tourist that they’ve officially ascended the Empire State Building. They step out onto the...

What is brand personality? In our myths about branding post, we talked about a bunch of misconceptions. Branding is much more than your...

Unfortunately, your company isn’t the only one out there. Sometimes it feels impossible to differentiate your brand, especially in a...

Think about your favorite brand. What makes it stand out compared to all of the others? Now, think about your product or service. How do...

What is Digital Marketing

Digital marketing is the most powerful way to interact with your target audience in real-time and engage with them at scale in a...

If your business has gotten this far without a website, you might be wondering: do I need a website for my business? Get the answer now.